Who Wants a Driver-Less Car Anyway!??


It has been well documented that most consumers don’t know what we want.  It sounds harsh at first, but this was a statement Steve Jobs shared when pitching the Apple products many of us use today.  This could also be said in today’s terms using the word: UBER. We didn’t ask for these disruptive technologies, but most of us love them (once we try them).

I decided to dig a bit deeper to better understand this point of view as it pertains to our future and the driver-less car (example from the link: Driverless cars will be in use all over the world by 2025). At first glance this is intriguing to say the least – Not only are all major car manufacturers in the game, even UBER has entered the game(Uber fleet to be driverless by 2030Mobility Lab).

It’s not just the fun things like eating, sleeping, playing video games, or watching movies that are part of the value proposition:

  • Almost 100 percent decrease in oil consumption from cars via taxi fleets, Berkeley Lab
  • Vehicle crashes fall by 90% and save $$ dollars
  • Reversing the trend on car accidents

One leading investment firm stated the potential overall savings could be $1.3 Trillion globally.  This includes a boom in many adjacent and even unrelated industries such as real estate where new land opportunities will pop up in cities where many parking garages may not be needed anymore.   Imagine the land opportunities in downtown Manhattan & San Francisco?

The obvious arguments do surface – Questions such as; “what happens if the car is in a poorly mapped area and is more prone to crashing?” “What happens when and if government gets in the way? How does this scale and when will we “retire” traditional vehicles?

The DIGITAL Age will demonstrate the power of exponential growth – This growth will lead us to extraordinary speed of change. As you have heard before, technology is changing more rapidly today than in any period in the history of mankind.  So, we should expect the driver-less car to be something slightly different than we imagine it today (one would imagine).

THE ECOSYSTEM that feeds into this, such as IoT and the landscape that supports this, is immense and will continue to grow (exponentially). Change is upon us, but don’t lose sight of the world “connected” to this change.

HUMAN: After all, culture shifts are human and all humans search for meaning and purpose behind our buying decisions – But in the end, it won’t be our choice at all in 2020, since we really don’t know what we want anyway do we?….The digital economy is proving not to be shy, and this is quite exciting.